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Interaction & Product Design

10 years making complex UI feel simple for millions of users
 

Case Studies & Deep Dives

How I designed user flows, navigation, and features for NBA 2K. The thinking behind the work.

Product Design & UX work for NBA 2K

I led UI/UX for NBA 2K for a decade creating user flows, interaction patterns, and shipping features directly with engineers across console and PC.

Design System (Figma + Engine)

Built and maintained the component library, design tokens, and documentation supporting cross-functional teams across multiple releases.

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NBA 2K26 – Product UI

Led the redesign of major features with engineers and game designers. No PM, lots of problem solving.

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Motion Design for UI

Art directed a team of incredibly talented artists to create vibrant in-game videos and transitions

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Core UX & Feature Design

Designed and built high presence interactive features.

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Craft & Motion

A highlight of motion-led UI moments, transitions, and feature presentations from my work across the NBA 2K series.

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