To redesign 2KNBA's MyTeam mode in a way that was more dynamic and would allow for live updates. I was tasked with designing a user experience that was easy to navigate while at the same time, allowing game producers to add themes and shift elements around the UI at will.
Design menu navigation and flow
Help develop a style
Create dynamic assets
Art direct concept artists
Direct technical artists and contribute to the build art
I came up with a design that at first glance, felt like a poster view of the current game season. The various sub-game categories were organized by tabs on the top and each menu could be accessed by scrolling down a list in each tab.